Everyone knows Deutsche Bahn, many use its services daily. We are shaping the brand identity for a new era of mobility.
International speakers and a new font
What can and should typography achieve in the future? On 9 November industry experts will be suggest some answers at Affenfaust Galerie in Hamburg – including Dan Rhatigan from Adobe Type, Prof. Jürgen Huber and Martin Wenzel from Supertype as well as Sarah Hyndman from Type Tasting, Sven Fuchs from Peter Schmidt Group and Peter Schmidt, design icon and founder of Peter Schmidt Group. The event was prompted by the presentation of a newly designed typeface derived from the handwriting of agency founder Peter Schmidt.
Some of our customers
Germany’s largest study of food brands: the Neuroscape Brand Monitor.
Purchase decisions in the supermarket are usually made unconsciously. The strongest brands are those that succeed in consistently appealing to the emotional motivators of consumers. The Neuroscape Food Brand Monitor employs neuroscientific methods to uncover this mechanism and put it in context within a representative study.
The Peter Schmidt Group is currently Germany's most successful brand and design agency and a part of the BBDO Group Germany. Our projects are guided by strategy, yet driven by a passion for design, as we work across five locations throughout Germany. We look forward to receiving project inquiries as well as applications to work with us.