Everyone knows Deutsche Bahn, many use its services daily. We are shaping the brand identity for a new era of mobility.
New mobility - are mobility brands losing their identity?
Luxury cars, car sharing, e-scooters, on-demand services - if a mobility brand wants to identify itself with all these services, it will be a major challenge to continue establishing a strong brand personality. Florian Koeppen, Brand Strategist, gives inside in how mobility brands can deal with these changes.
Some of our customers
Germany’s largest study of food brands: the Neuroscape Brand Monitor.
Purchase decisions in the supermarket are usually made unconsciously. The strongest brands are those that succeed in consistently appealing to the emotional motivators of consumers. The Neuroscape Food Brand Monitor employs neuroscientific methods to uncover this mechanism and put it in context within a representative study.
The Peter Schmidt Group is currently Germany's most successful brand and design agency and a part of the BBDO Group Germany. Our projects are guided by strategy, yet driven by a passion for design, as we work across five locations throughout Germany. We look forward to receiving project inquiries as well as applications to work with us.