We make brands flexible and unmistakable at the same time.

New mobility - are mobility brands losing their identity?

Luxury cars, car sharing, e-scooters, on-demand services - if a mobility brand wants to identify itself with all these services, it will be a major challenge to continue establishing a strong brand personality. Florian Koeppen, Brand Strategist, gives inside in how mobility brands can deal with these changes.

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Germany’s largest study of food brands: the Neuroscape Brand Monitor.

Purchase decisions in the supermarket are usually made unconsciously. The strongest brands are those that succeed in consistently appealing to the emotional motivators of consumers. The Neuroscape Food Brand Monitor employs neuroscientific methods to uncover this mechanism and put it in context within a representative study.

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