How can AI tools be integrated into the packaging design process? For the new "PAGE Impuls" series, Senior Designer Artur Petruc shows how Stable Diffusion can be used creatively and efficiently.

Three top creatives from Peter Schmidt Group will be judging the 2024 ADC competition. Heidrun Angerer and Sven Rieckmann will serve on panels judging design, while Ruediger Goetz will evaluate submissions in the brand-building category.

Which personalities will shape brand work in the future? The experts at the Frontify brand-building platform publish an annual list of “Brand Visionaries.” This year Kristin Janoschka, Executive Director Consulting at Peter Schmidt Group, made the list.

In the current five-year ranking by iF DESIGN Awards, Peter Schmidt Group has defended its position as one of the ten best agencies in the world, having been included in the Top 10 for branding and the Top 25 for Design and Architecture.

The sporting goods manufacturer and retailer Decathlon has 1,750 stores, 85 brands and finally a logo that connects everything. For W&V online, he analyzed the brand relaunch. His opinion: "A bit generic – but very suitable for a discount brand! It serves the codes of sports and leisure and feels natural." Read the article at W&V online (Membership required)

What’s the fastest way to revamp a brand? And what are the decisive factors for ensuring the change is successful? Together with Frontify and E.ON, we will provide the answers at the OMR Festival in Hamburg at 10:45 a.m. on 7 May.

What can designers do to break out of routines and create innovative visuals? “Try shit and die!” proclaims creative director Sven Rieckmann. That's the title he chose for his presentation at the Forward Festival in Hamburg, where he will demonstrate how he fans the flames of creativity.

At the W&V Summit in Munich, Managing Partner Lukas Cottrell addressed "The new multiverse of branding" and how companies should take advantage of the opportunities offered by artificial intelligence. His thesis: It is a mistake to only talk about productivity benefits – and to overlook the growth potential that lies in newly created brand experiences. Read the review at W&V online (Membership required).

In his book “Bildzeichen verstehen und gestalten” (Understanding and designing icons), Holger Ziemann presents theoretical approaches, practical considerations and exemplary solutions in icon design. Among the best practices are two projects by the Peter Schmidt Group: the work for Linde and Deutsche Bahn.

Peter Schmidt Group projects received a total of four awards at the iF DESIGN AWARD 2024: Steiff wins twice; the posters for the 2023 Triathlon World Championships and the packaging design for Portuguese coffee brand Delta Cafés have also been awarded.

After more than twenty years, it is time for a change at the German lemonade brand Fritz-Kola: The brand design and packaging are getting a visual update. Executive Creative Director Felix Damerius analyzed the move for the trade magazine HORIZONT.

The W&V Summit in Munich is the marketing conference for brands, media & tech - with lots of exciting presentations and talks. On stage on March 20: Lukas Cottrell, Managing Partner of the Peter Schmidt Group. His topic: "The new Multiverse of Branding"