We use design to show how times are changing.

Corporate Design for Heidelberger Druckmaschinen AG

Heidelberger Druckmaschinen is an iconic brand in the field of sheet-fed offset presses – and the brand's logo subtly illustrates the printing process. But what if the company changes its business model? That's when the time comes to revamp the established brand appearance. As the logical next step, we developed a new visual identity that positions the company as a service provider.

From offset printer to digital native

A distinctive set of pictograms is an integral part of the corporate design. They communicate concepts in an intuitive and easily understandable way, while simultaneously reinforcing the style of the logo. A new “brand icon” serves as a striking identifier in digital applications where the logo reaches its communicative limits – for example as an app icon and in social media.

Meet the team

Hilti