Simplicity
& reduction
The simpler the idea,
the more convincing it is.
A product or brand stands out when it condenses big stories into a clear statement. No one masters this art like Peter: He creates the unique HUGO perfume bottle, which references a field bottle, as well as the logo for Jacobs coffee, where you can see the fragrant cup in the initial.
His journey as an independent creative mind begins with meeting a young fashion designer: Jil Sander. In an era of ornate opulence, Jil dares to make a counterstatement with her minimalist collections. She needs a logo – and asks Peter Schmidt. His idea: a powerful wordmark that draws inspiration from both the headlines of the yellow press and Jil Sander's clear, bold stance. The logo becomes an icon, and Jil Sander a brand.
the more convincing it is.
A product or brand stands out when it condenses big stories into a clear statement. No one masters this art like Peter: He creates the unique HUGO perfume bottle, which references a field bottle, as well as the logo for Jacobs coffee, where you can see the fragrant cup in the initial.
His journey as an independent creative mind begins with meeting a young fashion designer: Jil Sander. In an era of ornate opulence, Jil dares to make a counterstatement with her minimalist collections. She needs a logo – and asks Peter Schmidt. His idea: a powerful wordmark that draws inspiration from both the headlines of the yellow press and Jil Sander's clear, bold stance. The logo becomes an icon, and Jil Sander a brand.
Visionary
branding
Anchoring brands
in people’s hearts.
Peter envisions brands holistically, from logos to packagings, from billboards to experiences. He designs champagne bottles, tableware, and stage sets, bringing lifestyle branding to Germany. This is how it happens that almost everyone has a personal connection to a brand that Peter Schmidt has shaped at some point.
in people’s hearts.
Peter envisions brands holistically, from logos to packagings, from billboards to experiences. He designs champagne bottles, tableware, and stage sets, bringing lifestyle branding to Germany. This is how it happens that almost everyone has a personal connection to a brand that Peter Schmidt has shaped at some point.
Breaking
barriers
The fascination of
the unconventional
Peter seeks truly new solutions. He has the courage to tell stories differently from what the mainstream dictates, asking for alternative, distinctive answers. In an era where mediocrity and conformity dominate also our industry, he breaks through mental barriers and establishes an open agency culture that values diversity.
the unconventional
Peter seeks truly new solutions. He has the courage to tell stories differently from what the mainstream dictates, asking for alternative, distinctive answers. In an era where mediocrity and conformity dominate also our industry, he breaks through mental barriers and establishes an open agency culture that values diversity.
