The challenge: to define a completely new identity in the fast-moving mobility landscape – built on clear values, guiding principles, and a future-driven brand idea. At its core: “The Adaptive Powerhouse of Future Mobility” – capturing energy, adaptability, and visionary progress.

The design system translates this ambition into distinctive assets: the dynamic “Adaptive A” symbol, a custom corporate font, and the signature gradient from orange to purple. Each element reflects movement and flexibility, bringing the brand to life across every touchpoint – from digital channels to physical brand experiences.

AUMOVIO makes its debut at IAA Mobility September 2025 in Munich, followed shortly by its IPO in Frankfurt.