We are your partner for positive change. Developing meaningful ideas and fascinating design to create brands that are highly effective and fun to use.

Mercedes-Benz
Shaping luxury in the era of electric mobility

E.ON
From kick-off to relaunch in three months

Deutsche Bahn
From a state-owned company to smart interaction

Steiff
Adding love to a true love brand

NIVEA
Inspiring for Togetherness and Acceptance

AI in Branding and Law: Get fit for the brand work of tomorrow

EU Green Claims Directive. 
How brands act legally compliant.

Mehler Systems
Empowering for society's protectors

Delta Cafés
More shelf impact for Portugal‘s love brand

News

PDF download: Type up your brand

How custom fonts strengthen brands – plus a selection of typefaces we’ve developed for clients in recent years. Read more in the "Insights" section and get your copy of our PDF.
German Brand Award names E.ON “Corporate Brand of the Year”

E.ON is Germany’s “Corporate Brand of the Year.” The German Brand Award presented its highest honor in this category to the Essen-based energy company and the brand relaunch realized together with Peter Schmidt Group, TEAMBBDO and Vivaldi.

FORWARD Festival Berlin, August 28: Sven Dieckmann on stage

In times of rapid change, structured processes and safe solutions lose their edge. What matters more is playful exploration: testing, failing, discovering the unexpected. Our ECD Sven Rieckmann will talk about this on August 28 at 7:30 PM at the Forward Festival Berlin. His topic: "The Superpower of Play."
Delta Cafés "Flavored Cereals": an energy boost without caffeine

A new product line from Delta Cafés, Portugal’s heritage coffee brand: 100% natural cereals, rich flavors, and a bold design. Read more at packagingoftheworld.com
Celebrating the win of 2 + 5 nails at ADC awards 2025

Great news from ADC awards: We received two of the coveted nails – for the brand relaunch of Bechtle and the custom typeface for E.ON. On top of that, the E.ON rebranding picked up two more awards ("Auszeichnungen"). Additionally, we're proud of our colleagues that made a big splash at the ADC Talent Award: "Friendly Fire" won Silver and three more Bronze Nails, "Transform, learn, liberate" scored another Bronze.

Peter Schmidt Group opens office in Milan

The branding and design agency Peter Schmidt Group is opening a new office in Milan. Italian clients will benefit from an experienced local team with a strong creative mindset—while the agency looks forward to the inspirational power of the city's vibrant design scene.
Lukas Cottrell: Keynote at DIVE'25 conference in Munich

From May 8 to 10, the DIVE'25 conference by the Deutscher Designtag will take place in Munich. Our Managing Partner Lukas Cotrell will speak on May 9. His topic: "From asset overkill to business driver: How AI not only increases efficiency but helps to expand business models." Here you can find the full line-up and the ticket shop.
W&V Design Column: Norbert Möller about the new look of mobile.de

From a license plate to a spirited drive along winding roads: Norbert is all in on the new look of mobile.de! But the real challenge is still ahead with the relaunch of the website and app. Why both become a true proof point? Read more in his latest design column for W&V. (Membership required)
Gold and Grand Prix for Delta Cafés at Best!N Food Awards

Our work for Delta Cafés scored big at the Best!N Food Awards: We took home Gold in the category and also the Grand Prix ("Gran Premio") for the best packaging design of the whole competition! Read more (in Spanish) at IP MARK.
W&V guest article: Sven Rieckmann about the new look of Bahlsen

Designers' darling flopped on the shelf – so after just four years, Bahlsen is drawing the consequences and redesigning the packagings of its products. For W&V magazine, our ECD Sven Rieckmann took a closer look. His opinion: Maybe the relaunch will help Bahlsen win back the older target group – but in the long run, the move is risky.
W&V Design Column: Norbert Möller about the rebranding of Korean Air

What is known in the West as the “Yin and Yang” symbol is proudly displayed on Korean Air’s aircraft. With the brand relaunch, the symbol is now much more abstract. But does that really make the airline stronger? For W&V magazine, Norbert Möller took a closer look. Read the full article with your W&V Membership!
Deutsche Telekom names Peter Schmidt Group as design agency

Deutsche Telekom has chosen the Peter Schmidt Group as its new partner for branding and design. The renowned brand and design agency came out on top in a competitive, multi-stage pitch process.