Our solution: A powerful new design for the first German Triathlon Bundesliga that attracts attention across all media. That is easy to use. And that symbolizes the overcoming of personal boundaries through the consistent use of a characteristic offset. The color spectrum of sporty blue, hard black and white contrasts and high-quality gold stands out: in social media, TV graphics, advertising materials or signage. The result: a massive change. From the aesthetics of a sports association towards a league of top performers