A strong symbol for one of Germany's best-known museums.

Brand Design for the Städel Museum

With the completion of its long-awaited expansion, the Städel in Frankfurt finally had room to display its collection of contemporary art. A turning point for the museum. And a change that was also reflected in the institution's visual identity. We guided the strategic process and developed a striking design that combines tradition with modernity.

Serif, sans serif, self-confident – Städel.

The big “S” on its distinctive logo gives the Städel museum a high profile on all of its media. The flexible design system and a diverse family of typefaces facilitate striking communication that can be easily adapted to include a broad range of exhibition contents. And yet the design never distracts attention from the real star of the Städel Museum – the focus is always on the art.

Meet the team

Jil Sander