Emphatic Branding in practice: how we use the emotional power of design for brands

The PAGE Connect Initiative Compendium

What is Emphatic Branding and how can companies use it to master the challenges of the future? Using the example of our work for Deutsche Bahn, we show how brands can become flexible for a wide range of customer needs while remaining distinctive.

You can order the compendium "Empathic Branding" free of charge from PAGE magazine.
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