Lukas Cottrell at the W&V Summit: "AI must sell, not cut costs"

Hamburg, 22.03.2024

The W&V Summit in Munich was an inspiring exchange about the challenges and trends in our industry. Live on stage: Lukas Cottrell on the topic of "The new multiverse of branding". Read more about his keynote in the report of W&V.

Lukas Cottrell at the W&V Summit in Munich. Image source: W&V / Sonja Herpich

At the W&V Summit in Munich, Managing Partner Lukas Cottrell addressed "The new multiverse of branding" and how companies should take advantage of the opportunities offered by artificial intelligence. His thesis: It is a mistake to only talk about productivity benefits – and to overlook the growth potential that lies in newly created brand experiences.

Conrad Breyer takes up the topic in his article for W&V: "We need to think strategically about how we can use AI for our purposes to make money, and not in any way about how we can save costs. What a sentence! Lukas Cottrell, CEO and Managing Partner of the Peter Schmidt Group in Hamburg, said it on Wednesday at the W&V Summit. To me, it's like a wake-up call."

Curious for more? You can find the full article online at W&V (membership required).

 

Your contact persons