HORIZONT expert check: Lukas Cottrell about the new look of Kleinanzeigen.de

Hamburg, 03.05.2023

The new design of the platform Kleinanzeigen.de is going completely green. In his expert check for HORIZONT, Managing Partner Lukas Cottrell wonders if the sustainability strategy behind the rebranding is really succeeding.

About two years ago, eBay sold its platform “Kleinanzeigen” – German for “classified ads” – to the Norwegian company Adevinta. Last week, the logical next step followed: a complete brand relaunch. The specialist magazine HORIZONT asked design experts what the new look can handle and where it flops. Managing Partner Lukas Cottrell: “The social media team will have fun using the design system. The only thing that bothers me a bit is the strategic derivation.”

Read his full statement in HORIZONT Online (membership required).

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