As lead design partner we create an integrated visual translation of NIVEA's brand strategy and define visual and non-visual brand properties across the consumer journey. During this creative process product packaging will be at the center of attention: Among all other touchpoints it is by far the closest to the consumer – whether in retail or at home in the bathroom.

Corinna Asmus, Global Head of NIVEA Brand Identity: “Peter Schmidt Group is a great fit as lead agency for brand strategy within our new model and we are looking forward to a strong partnership in order to manage the NIVEA brand consistency and coherence around the world. The agency´s unique combination of excellent brand management know-how and packaging design expertise will help us to define the NIVEA brand identity across all touchpoints in a clear and efficient way. Our goal is to establish more brand properties in consumers’ minds and to increase brand equity.”

Ruediger Goetz, Managing Director of the Peter Schmidt Group: “With NIVEA, we are gaining a very special brand icon from Germany that has outstanding international appeal. In my view, our integrated offer, our expertise in global brand management, and the method of empathic branding offer the best possible framework for supporting NIVEA on its journey into the future. We are more than proud and look forward to working with a team on the customer side that we have always found to be extremely constructive and motivating in recent months.”