Shifting perceptions: for the master of sustainable modernity

Corporate Design for Mey

Mey has been producing high-quality lingerie for a hundred years. The family-run business from german Swabia has always acted sustainably and ethically – because that's what it took to ensure the quality they strived for. With the brand relaunch, those standards are now also visible in company's brand appearance. Bold, high-quality, and with comprehensive product expertise.

Epitomizes contemporary excellence: the revolutionary new logo

What to do when the pink-and-orange logo seems more suited to a sports team than a product in the premium price segment? Quite simply, you reevaluate it from the ground up! The new lettering is based on the brand's proven craftsmanship, with the kind of gaps you would inevitably expect if the letters were embroidered onto fabric. It was only logical to add a mention of the year the company was founded – and a new tagline that expresses the brand's mission: “Speaking Quality.”

Against boredom: strong and flexible icons

Nowadays, brands have to tell compelling stories that retain their iconic nature but never become boring – multi-layered, creative, and of course easily recognizable. With a distinctive appearance that is effective when it appears on accessories, creates added value, and increases sales. Effective immediately, Mey has a set of strong symbols that unequivocally make their point.

Jury statement ADC Competition 2022

"The elements are perfectly elaborated. Everything flows consistently from one source. We think: This is a very, very fine piece of work."

Versatility for rapidly changing trends

Lifestyles, colors, patterns – each season's offerings must be able to express its own distinctive character. This works simply and intuitively thanks to the perfect balance between fixed principles and creative freedom.

A design system for every Zeitgeist

Fashion brands are highly flexible. And they need branding that follows their every move while at the same time conveying their identity consistently. The Mey Branding Toolbox integrates all channels, from the product itself to traditional media and the newer digital communication platforms.

Meet the team

Douglas