When ranking Germany’s largest brand and design agencies, the magazines focused exclusively on the share of the CD/CI business, while disciplines such as consumer branding were not taken into account. For this reason there are deviations from the objectively ascertainable total sales in the analysis. However, Peter Schmidt Group strengthened its second place thanks to a double-digit increase in sales compared to the previous year.

Managing partner Lukas Cottrell said, “The number of queries, pitches and new projects has far exceeded our expectations. All of our teams are registering healthy growth, not only in terms of sales volume. With our new office in Lisbon, the creative center of Europe, we are able to offer new opportunities and perspectives to both our customers and our creative employees.” With customized solutions based on an empathic approach to brand management, the agency was able to win several new clients in 2021 – first and foremost the health insurance company BARMER. By combining corporate and consumer branding and providing portal solutions for global brand management, Peter Schmidt Group offers a holistic range of services that differentiates it from all competitors on the market.

Peter Schmidt Group is part of the BBDO Group Germany agency network. More than 200 employees at offices in Hamburg, Frankfurt, Munich, Düsseldorf, Lisbon and Tokyo combine meaningful ideas with a passion for good design to create solutions that are immediately effective and enjoyable to use. The agency's clients include Deutsche Bahn, Mercedes-Benz, NIVEA, Henkel and Linde.