Better Brands in Health: Design can make the difference

Whitepaper 2022

“Being healthy” involves much more than “not being sick.” Good health is a lifestyle that people choose optimistically and self-confidently – of their own free will, on the basis of good information, and above all in harmony with nature. This development impacts the design of brands from a diverse range of product categories. Our whitepaper provides insights into how brands can reflect this new understanding of healthy living in their design.

Today's consumers are taking their well-being into their own hands. They are well informed and well connected, and they make decisions according to their own needs. On the basis of this new understanding of health, we see a paradigm shift for brand design – for example, from informative and complex to emotionally appealing, simple and accessible design. And this applies to a diverse range of product segments.

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Want to see the details of our analysis? Just send us an e-mail to strategie@peter-schmidt-group.de.

 

Five key insights for your brand design

To what extent has the understanding of health fundamentally changed, and in what concrete ways? Which product segments play an important role for people in this context? And what do the new expectations mean for the identity and design of brands? Our five key insights reveal what companies need to take into consideration when designing their brands if they want to stay relevant to consumers.

Focus on the positive

Today, it's the optimistic view of the world that counts. So put the solution in the foreground. Problems can quietly take a back seat.

Strength the modern woman

Femininity is defined fundamentally differently today than by previous generations. So remember to address women as confident, courageous and self-determined.

Protect our planet

Consumers see a close connection between the health of their own bodies and minds and that of the planet. Give them the opportunity to contribute to a better world with your products.

Create meaningful experiences

Consumers often feel like they're missing out on special moments or relationships. Give them access to products that are tailored to them and build a lasting connection with them.

Convince through clarity

Consumers have to choose from an incredible amount of products. All of which serve the same purpose. Give them orientation, convince them with transparency and a clear design.

Discover the potential of your brand in a workshop

The whitepaper shows which design codes are particularly successful in reaching consumers. Would you like find out how your brand is performing and what potential you can exploit? We will be happy to conduct an analysis for your company and present our findings personally in a workshop. If you're interested, please send an email to your contact person.

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