We are the new agency for Mercedes-Benz corporate design

Winning a multi-stage, international pitch

We won the account by presenting a holistic view of how Mercedes-Benz will implement its brand experience across all customer touchpoints, encompassing brand design, digital applications, motion design, voice interfaces and brand spaces.

Using digital channels to address customers individually while at the same time responding to the different ways diverse cultures view and interpret premium experiences is a major challenge facing today's global brands, as is the question of which codes can give a brand a distinctive character on social media and voice interfaces. We develope solutions for these issues and are now working as the lead agency for corporate design for the Stuttgart-based automobile brand. Creative Director Felix Damerius and Executive Director Consulting Kristin Janoschka are responsible for the creative route. They will manage the Mercedes-Benz account at the agency's office in Frankfurt.

"Given the increasing personalization of brand identities, the development of new digital applications and programmatic advertising, new challenges await all brands. We are very pleased to be able to support one of the world's best-known automobile brands in implementing a future-oriented corporate design," said Lukas Cottrell, Managing Partner.

 

Meet the team