Traditional teas, freshly brewed.

Brand relaunch for Nativa

Nativa is a genuine classic. The brand has been attracting loyal customers and building strong values for many years. But it has also had to change with the times in order to remain successful in a very competitive market. We made a refreshing product even fresher – so it can stay successful in the future, too!

Everything in balance

More and more food brands are formulating a wellness promise, but Nativa has a particularly good reason for this: green tea! We put its origin at the center of the design - with style elements that quote the traditional tea culture of Asia and make the product unmistakable.

Hello Asia

The Asian origin of green tea enables references to its own design language: from the color scheme to the individual typography, we shape codes that persuade consumers to buy.

Daniele Gasparini, Design Director

"Nativa has a lot of very loyal fans. So when planing the relaunch, we held on to some traditions while at the same time radically modernizing the design. We struck a perfect balance that puts Nativa in a strong position going forward."

Meet the team

Rauch HeyHo