Creating a groundbreaking look based on technological change.

Brand Design for Panasonic Automotive

The future of mobility requires high-performance electronic components - and that's exactly what Panasonic Automotive offers. We develop an appearance that positions the brand in the competition of automotive suppliers: market-specific and at the same time fitting to the umbrella brand.

A visual commitment to electromobility

Panasonic Automotive’s new look and feel combines the esthetic codes of the familiar world of automotive and electromobility: The newly established brand element represents the transition from innovation to automotive solution. The appearance is also characterized by a generic car model. It enables the brand to present product innovations neutrally and without reference to manufacturers.

A consistent brand across a vast array of media

The brand element offers the flexibility to be used across the full range of media channels. Its design language is echoed in a wide variety of other elements, from icon sets and guidance systems through to key visuals. Together, these assets convey the brand’s core messages in a striking, effective way.

Empowering brand managers

We developed templates and a comprehensive set of media that also includes interactive applications. Daily brand work becomes easy!

Key visuals in new photo style

The generic car was the basis for a special photoshoot and also laid the foundations for future brand communications. According to the core brand messages, we defined a total of nine key visuals and implemented these in the new photo style.

Brand typical icon language

From the unique color combination and the generic car design language, we derived a distinctive icon language.

Inspiring applications

Whether digital applications, marketing materials or signage: We consistently think the brand design of Panasonic Automotive further.

The complete branding package, holistically thought: from strategy to brand video.

The new brand movie puts the focus on Panasonic Automotive’s positioning and expertise while fostering an emotional connection to the brand. The process for creating the film included developing the storyboard, planning, shooting, and post-production. We worked closely with a filming partner on this project and shot on location in Germany as well as Spain.

Meet the team

Corporate Design für HERE Technologies