We made a German restaurant concept typically Italian.

Corporate Design for L’Osteria

From Kiel to Rosenheim, one thing is always the same: When you visit a L’Osteria restaurant, you feel like you're in Bella Italia! And that's not only because of the food. The chain's brand identity includes many details that make you expect a Vespa to come rattling around the corner any second – and yes, we also created the tagline!

Small moments, grande ambiente

White, red, black. Strong in character and easy to use. This is how flexible brand communication works, from posters to online orders via app.

The best best pizza.

One dish makes L’Osteria unique – its pizza. It’s big, it’s delicious, it’s who L’Osteria is. That’s why it features prominently in the new brand tagline: The best best pizza.

More amore, more attention.

In terms of design, it doesn't take much to awaken memories of Italy. A set of individual illustrations. A distinctive mix of lines and typefaces. Plus plenty of room for personal style! In the restaurant, we keep it low-key – but we go all out in our external communication.

Black and white and yet colorful

Whether on the menu, the pizza box, or the website: Individually created illustrations with the look of precise woodcuts and hatched pen and ink drawings reflect exactly the love of craftsmanship and detail that guests experience at L'Osteria. And there's something else we have on offer: Tipografia mista! A combination of four fonts with strong character that shows how much joie de vivre can be found in letters.

Because "mamma mia" sounds different from "my mother".

A wink is allowed: We mix Italian text elements into L'Osteria's communication, making it unmistakable.

We love it, so do the juries!

iF DESIGN AWARD 2016, Corporate Design, Award - DDC "Gute Gestaltung 16", Corporate Design, Award

Meet the team