Global leadership powered by brand design

Rebranding, Brand Management und Roll-out for Linde

Industrial gases and engineering – anyone with half a clue immediately thinks of one company: Linde. And that’s true the world over. We have been the company’s lead branding agency for more than 15 years, supporting them on every aspect of brand management from corporate design to brand management tools. Now wonder we were able to handle global brand transformations.

Managing brand change efficiently with our BrandScape software

Linde brand portal

The central communication platform

Brand-relevant information, guidelines, templates and images for all Linde brands - based on our modular BrandScape system, the Linde brand portal ensures a globally consistent brand identity with minimal maintenance.

CD-compliant labeling of gas tanks and facilities

Linde employees and label manufacturers create branded labels simply by entering the type of gas tank and its dimensions into our labeling tool. The order form with the size, quantity and placement of the label is printed automatically.

Bold appearance: from thumbnails to storage tanks

Linde serves customers in many industries and sectors: chemical, foodstuffs, beverage, electronics, metalworking, healthcare, manufacturing and many more. The distinctive corporate design ensures high recognition in every market and distribution channel.

Making invisible gases visible

Linde’s gases range from life-saving oxygen and high-purity gases to special mixtures for electronics manufacturing. Of course, the gases themselves are invisible. That’s why we developed a special visualization software that enables people to see the company’s products. A dedicated website and the Linde Fascinating Gases app take visitors on an interactive journey to discover the role gases and Linde products play in their lives. This has not only helped Linde employees better identify with their products, but was also well received by Linde’s customers – and the judges of international design competitions.

More branding, more dialog, more leads at trade fairs

Achema, Anuga FoodTec, EuroBLECH, Fakuma, Glasstec – these are some of the many international trade fairs where Linde employs a unique concept to present itself. Linde trainees and experts slip into the role of brand ambassadors by taking on the identity of a particular gas. Wearing T-shirts with greetings like, “Hello, my name is Oxygen!” they explain in scientific detail what “their” gas can do. This creates a direct link to products and applications – and generates more leads as well.


Berliner Type 2012, B2B reports - Bronze, Best of Corporate Publishing 2011, Specials and Annuals - Gold, Red Dot Award 2008, iF Design Award 2008

Meet the team