"The blue sofa" at the Leipzig Book Fair

An alluring invitation to a magical world of books.

A joint appearance from ZDF, Deutschlandradio Kultur and Bertelsmann - Der Club.

ZDF's oversized, yet scaled, books characteristically symbolised the spirit of the Leipzig Book Fair that together with a blue sofa for featured authors created a perfect setting in which to celebrate literature. More than 60 original book titles had been graphically re-worked to forge a striking countenance that beguiled both visitors and authors alike, yet remained fully functional as a central stage for a captivating, cross media program of literary highlights.

At the heart of the stand was a real working "television studio", even though many of the demanding technical challenges associated with such an environment had first needed to be overcome before a perfect, operational broadcast could be guaranteed. At the same time the stand's overall layout, design and choice of material used also had to take into account the effects of lighting, sound and camera technology to ensure the best possible experience for each visitor.

An atmospheric lighting scheme had been the answer that together with a special, tactile exterior for all of the stand's materials underpinned The Peter Schmidt Group's solution to all of these challenges. When coupled with the welcoming friendliness of ZDF's corporate orange, white and grey colours a landmark in strong, brand recognition had thus been created that celebrated the world of literature. With a presence that could be seen across the entire domed hall of Leipzig's exhibition space, it came as no surprise that ZDF's striking presentation soon became a popular photo opportunity for many visitors to the Fair.


The Zweite Deutsche Fernsehen (ZDF), based in Mainz, first broadcasted on 1 April, 1963 and has since gone on to become one of the largest public service broadcasters within Europe and today currently employs approximately 3,600 people.

At the Leipzig Book Fair 2015 ZDF represented itself in partnership with Deutschlandradio Kultur and Bertelsmann – Der Club.