A noble appearance for a proud ambassador.
In January 2009 the first aircraft of Wataniya Airways departed from its home airport in Kuwait and prior to this we had supported the company in all aspects of its positioning, brand identity and corporate design.
A complete corporate appearance had been developed that embraced colours, shapes and symbols from across the Arabic world which were then translated into graphic patterns that represented innovation, tradition and a sense of national pride. The stylised Kuwait Towers, the most well known national emblem of the state, embodied this approach on the tailplane of each aircraft while a dynamic logo, derived from a hawk, drew both "wing" and "sail" associations.
Our work for Wataniya Airways required extensive intercultural awareness paired with in depth knowledge of the aviation business and necessitated close cooperation across many different agencies, specialists and regulatory authorities. In this way we ensured consistent implementation of the new brand appearance across every customer touchpoint: From aircraft cabin design, check-in counters and terminal spaces through to crew uniforms, in-flight entertainment systems and corporate sound as well as classic printed material, such as tickets, business stationary and large scale advertising.
iF Design Award 2009, Brand Development
Corporate Design Preis 2009, Nomination
Wataniya Airways was founded in 2006, originally as a premium airline, and was the only airline of Kuwait that exclusively used a private terminal of the city’s airport to serve destinations within both the Gulf region and Europe.