A striking appearance that allows maximum flexibility.
The Stiftung Preußischer Kulturbesitz is one of the largest cultural and scientific institutions in the world and oversees a unique diversity of collections, archives, libraries and research centres within Germany. Each individual institution has an independent identity, yet now there is a new corporate design which
collectively affiliates them all under a stronger and more unified image that at the same time raises the profile of the foundation in the public's awareness. At the core of the design is a stylised eagle integrated into a square graphic that partners the headline "Stiftung Preußischer Kulturbesitz". A traditional, even timeless visual character that enables maximum flexibility right across the foundation's activities, yet still maintains a creative outlet for each institution. It easily accommodates the title of each affiliated institution to preserve individuality while at the same time the graphic still demonstrates membership of a unique, cultural foundation.
Corporate Design Prize 2012- Nomination
Stiftung Preußischer Kulturbesitz
The Stiftung Preußischer Kulturbesitz was founded in 1957 to manage the many collections of the former German state of Prussia and preserve them as a part of the country's heritage. The foundation is headquartered in Berlin under the auspices of the Ministry of State for Culture and is supported at both national and state level. Five key institutions are under its jurisdiction: The National Museums of Berlin, the Berlin State Library, the Prussian Secret State Archives, the Ibero-American Institute and the State Institute for Music Research. With close to two thousand employees the foundation is today the largest cultural employer within Germany.