Peter Schmidt Group


An American icon in a refreshing new look


Preparing a venerable brand for a successful future

Purex is one of the most popular laundry brands in the USA and Canada. Proven quality at an affordable price ensures that Purex is found in almost every American household – and has been for decades. We optimally revamped the visual identity of this American icon, providing more diversity in the overall line of products, and freshening its look. The brand's universal appeal is now more established than ever.


Purex is one of the most commonly used laundry brand in the USA and Canada. What began in 1922 as a family business in the garage of Lionel S. Precourt and his son Ray became a successful brand with a long-standing tradition. To this day Purex stands for carefully selected ingredients to ensure healthful cleanliness – and above all good quality at an affordable price.

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