How we built a groundbreaking brand identity around the theme of technological advancement.
The ongoing evolution of technology means automotive manufacturers must embrace new challenges – ranging all the way from electromobility through to automated driving and connected solutions. All of these demand high-performance electronic components. Panasonic Automotive turns these state-of-the-art technologies into market-ready offerings, positioning itself as an important partner to its automotive sector clients. We strategically identified Panasonic Automotive’s key strengths and translated these into a stand-alone corporate design – perfectly tailored to the market and its target clients. We also took the structure of the group’s umbrella brand into consideration.
A flexible graphic design system allows Panasonic Automotive to communicate with consistency across a wide range of touchpoints. This ensures that Panasonic Automotive achieves brand recognition in its own right. The design reflects the brand’s positioning in terms of content, while creating a visual link to the automotive industry – giving Panasonic Automotive the presence to stand boldly in the face of strong competition among suppliers serving the automotive sector.
Automotive Brand Contest 2020, Brand Design – Best of Best
Corporate Design Prize 2020 – Nominee
Panasonic Automotive is one of the Panasonic Corporation’s business brands. Panasonic Corporation is a publicly traded Japanese electronics group headquartered in Kadoma, Osaka, Japan. The Panasonic story started with Konosuke Matsushita, who founded Matsushita Electric Housewares Manufacturing Works in 1918. Today, the company employs more than 270,000 people worldwide and enjoys global success in the electronics and household appliances sectors.