Peter Schmidt Group

Osram Automotive

Light intelligently packaged.

Our new design and packaging for Osram’s automotive products.

Osram had commissioned us to modernise the packaging of its automotive lamp range just in time for the trade fair Automechanika 2016 with a challenge that each product should be clearly distinguishable from one another to enable customers to make easier purchasing decisions. Additionally, Osram’s Duo Box range had also needed to be reworked so that it could contain a wider diversity of lamp types.

Our solution had been to restructure Osram’s portfolio and develop a design that could be adapted across a wide variety of applications. A simple colour coding scheme partnered with memorable icons made each product clearly identifiable, while for the Duo Box range we created a versatile format for both rack and shelf display together with an easy to open technique that could universally contain different lamp products.


Awarded with:

European Product Design Award 2017 – Silver
iF Design Award 2018, Packaging Design – Award


Osram is a leading global manufacturer of lighting solutions, employs close to 25,000 people around the world and is headquartered in Munich. The company's product portfolio ranges from lighting modules and LED lights and lamps through to lighting technology for mobile phones, buildings and cities as well as virtual reality solutions and autonomous driving technology. OSRAM was founded in 1919 in Berlin.

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