We have been assisting Linde in various tasks regarding brand strategy, design, implementation and brand management since 2004.
Modernisation, focusing, repositioning and growth are the central axes around which Linde has been turning since 2002. Initially, we redeveloped the brand strategy and architecture together with the customer and, in this way, brought order to the complex overall structure. At the same time, our aim was to support the claim to leadership of the company with a clear, trendsetting brand appearance both internally and externally.
With the acquisition of the British company BOC in 2006, Linde made the leap to the global pinnacle of the gas and engineering market. At this point, not just proclaiming the idea of ‘one global brand’, but developing it in concept and design terms, effectively anchoring it at the worldwide locations and sustainably managing it was back on the agenda.
Berliner Type 2012, B2B Reports – Bronze
Best of Corporate Publishing 2011, Specials and Annuals – Gold
Red Dot Award 2008
iF Design Award 2008
Carl von Linde developed a process to extract gases from the air in 1895. Today, the Linde Group is the largest gas and engineering company in the world, with a turnover of EUR 16.655 billion (2013) and over 63,000 employees in more than 100 countries. (Source: Linde, Annual report 2013)