A new product portfolio calls for a new brand identity.
Companies often elect to modify their visual identity when they restructure their business model, and so it is with Imperial Brands, the successor to the Imperial Tobacco Group. The company’s portfolio of lifestyle offerings has been increasingly expanding beyond tobacco products. Now it is time to reflect this development not only in the company’s name, but in a revamped visual identity as well.
This desire culminated in the development of a new global brand identity that visually expresses the interplay of the group’s various business segments while presenting an open and optimistic image. The new slogan “Expect great moments” simultaneously addresses employees, investors, clients and consumers – and a new website provides comprehensive information to all these audiences.
Imperial Brands PLC
Imperial Brands PLC is a global company headquartered in Bristol, Great Britain, with a portfolio encompassing both tobacco and lifestyle products. It is the umbrella brand for five independent brands: Imperial Tobacco, Tabacalera, ITG Brands, Fontem Ventures and Logista. Imperial Brands employs a staff of about 33,000 employees worldwide.