A corporate design for a different kind of cycling studio.
Hicycle has brought the latest fitness trend from New York directly to Hamburg: An effective 45 minute workout on a bike within studios that are more like a club for night time exertion, rather than a regular fitness centre.
Naturally, Hicycle had equally wanted to possess a brand identity that clearly combined the twin themes of fitness and party and we have made this possible with a striking corporate design that now invites a young, urban clientele to exercise and have fun on its bikes.
Hicycle is a modern mix of both workout and club life transferred to a bike and is the latest trend from New York. A simple concept promotes constant movement to release endorphins so that a powerful, positive mood combined with and an energetic lifestyle can deliver a better quality of living. A central theme in today’s life.