Peter Schmidt Group

Here Technologies

We are transforming one of the world's most exciting tech brands.

From a simple map service to a comprehensive provider of location-based data

Here is the provider of the world's most accurate map data. Once part of Nokia, the company was sold in 2015 to a consortium of Audi, BMW and Mercedes-Benz, who use the services of Here to navigate their vehicles. At the same time, however, Here is growing in terms of content, from a map service to a provider of location-based data that makes life safer and simpler. As part of this repositioning, we sharpened the existing brand codes and enabled Here to present itself as one of the world's leading technology brands across all touchpoints.

Awarded with:

German Design Award 2019, Corporate Design Relaunch – Special Mention
German Brand Award 2018, Corporate Design Relaunch – Gold
Red Dot Award Communication Design 2017
Corporate Design Preis 2017, Corporate Design Relaunch – Nominee

Here Technologies

The origins of the company Here go back to in 1985 and the digitization of map material for navigation systems. As NAVTEQ and Nokia, the company set technological standards for decades. Today, the automobile manufacturers Audi, BMW and Daimler own the majority of the company's shares. About 8,000 employees work for Here all over the world.

"With its diverse, color-coded surfaces, the new corporate design of Here is very sophisticated – modern and elegant."

Statement of the panel of judges,
German Brand Award, 2018

“A graphic toolbox was introduced to promote consistent integration of graphic styles across different media, creating a seamless visual brand landscape.”

Rob O'Brien,
Design Director, Peter Schmidt Group
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