Regenerate! From discarded to reused.
Each of us produces plastic waste every single day. Of this plastic waste, 40% is from packaging – used just once and then discarded. This plastic waste often ends up in our oceans, drifting together to create enormous garbage carpets. It is our responsibility to change our mindset and see waste as a resource to be used in creative ways, and thereby to minimise our burden on the environment.
With this in mind we created a product just in time for Christmas – a festival where gifts are elaborately packaged – that interprets the art of wrapping in a sustainable way. The Japanese tradition of Furoshiki combines the joy of unwrapping with the serenity of maintaining a good conscience. The Furoshiki is a classical wrapping cloth that can be reused as a gift wrap or for various other functions.
Our Furoshiki was produced in large part with recycled plastics which would otherwise be floating in our oceans. A closer look at the pattern on the cloth illuminates this issue by illustrating the collection of plastic carpets that form as a result of the ocean currents. In this way we make our own small contribution to the regeneration of our planet as well as inspire contemplation of the issue.
Red Dot Award Communication Design, Direct Marketing – Best of the Best
Red Dot Award Communication Design, Sustainable Design – Award
ADC Germany 2020, Sustainable Design – Bronze
ADC Germany 2020, Design Single Work – Bronze
ADC Deutschland 2020, Promotional Packaging – Bronze
D&AD 2020 – Shortlist
The OneShow 2020 – Shortlist
iF Social Impact Prize 2020
GRACE OF WASTE
Grace of Waste is a sustainability initiative of the Peter Schmidt Group. The goal is to take waste resulting from everyday life or production processes and create useful products with a high level of design. These small projects result in creative solutions, changing people’s awareness and sensitising them to sustainability. Often these experimental projects inspire tangible ideas for improving sustainability within our daily routine.