From coffee grounds to a thoroughly sustainable gift
Everyone in our agency needs their coffee in the morning. And not just in the morning. All that consumption produces coffee grounds that are usually thrown away. But coffee grounds shouldn't be considered waste, as they contain too many valuable properties. Coffee grounds are odor-neutralizing, a great plant fertilizer, a natural colorant and above all they are outstanding for use in the field of cosmetics. Because coffee grounds promote blood circulation, cell renewal and regeneration.
It was clear to us to we needed to stop throwing away this valuable resource! Instead, we developed a Christmas gift made comprising three high-quality soaps for our customers and business partners. Packaged in cardboard made from recycled coffee cups, we hope this gift will demonstrate the potential for designers and brands to create sustainable and stylish products and packaging, all at the same time.
ADC Germany 2019, Sustainable Design – Silver
Berliner Type Award 2019, B2B Direct Mailing – Silver
Red Dot Award Communication Design 2019 – Packaging and Sustainability
GRACE OF WASTE
The project was born in autumn 2018 from a simple thought about the coffee machine: the coffee grounds collected there every day end up in the garbage - even though it is a natural product with valuable properties. Out of this idea we created a set of soaps out of coffee grounds. Packaged as a gift for business partners, it not only illustrates our high design standards, but also inspires reflection.