Created for the digital world. And to give business customers what they really want.
Especially for young people, digital services are the first choice when it comes to banking. In addition to the low price, they appreciate paperless transactions and being able to manage their finances using a smartphone app. But while that may be enough for many private customers, it doesn't adequately cover the needs of entrepreneurs and the self-employed. They want a banking partner who offers not just a reliable banking infrastructure but additional solutions as well.
The banking start-up FYRST meets these requirements. We developed the complete brand identity for this new company – from its name to the entire corporate design package. And because the nature of a digital brand is revealed in its application, we also designed the user interface and processing forms to make sure users on FYRST's digital channels can access the information they need quickly and conveniently.
FYRST is a brand of DB Privat- und Firmenkundenbank. The start-up's vision is to offer young and small entrepreneurs the best services of a digital bank, along with smart solutions for their everyday business. Since its launch in July 2019, FYRST has specifically targeted business owners, freelancers and the self-employed.