Frankfurter Sparkasse 1822

Brand Change in just six months.

A consistent implementation of a new look: from 89 branches right through to 800 forms.

Following the acquisition of the Frankfurter Sparkasse by the Landesbank Hessen-Thüringen we were asked to oversee a complete brand change and implement the planning and management of its incorporation. The starting point had been the stipulations of the German Savings Banks and their governing Bank Association which then enabled us to build and extend on the corporate design guidelines. 

 

Frankfurter Sparkasse 1822

Frankfurter Sparkasse 1822 has total assets of over 18.2 billion Euros and is the fourth largest savings bank within Germany. It maintains 95 branches and service centres, 22 support centres plus 211 cashpoints and with its 1,800 employees offers the most extensive service network within the Rhine-Main area.