A radical new look at the German food industry and its strongest brands.
What is at the core of the strongest food brands within Germany and what drives people deep inside when it comes to grocery and food shopping? We have explored these questions in detail to gain a thorough insight into this theme.
We undertook a comprehensive study that followed an implicit design to explore and identify the subconscious needs and drivers of modern food buyers. The result, The Food Neuroscape, is today the most detailed neuro-scientific map within Germany that reveals the emotions behind people's purchasing choices and ultimately why a decision is made both for or against a particular brand even before the mind says "buy". Yet, just as the study shows where a particular brand can be the right choice for certain buyers, it more significantly also illustrates where it effectively misses many thousands of potential consumers.
Neuroscape-Brand Monitor's "Food 2017" was the most comprehensive implicit food study ever undertaken within Germany that had employed special neuro-scientific methods to reveal the unconscious brand drivers behind people's food choices.
To achieve a representative survey the Peter Schmidt Group interviewed 2,270 food and grocery buyers about 200 industry specific stimuli concerning Germany's most successful brands across different food categories.