Peter Schmidt Group


A new brand for a new market: Convenience Food.

From on-board catering to delicious products for people on the move.

The LSG Group, with its brands LSG Sky Chefs, Retail inMotion and SPIRIANT, is known for offering food and entertainment solutions for on-the-go service, whether for air or rail travelers. But train and plane passengers are not the only people on the go. Many people pick up a quick to-go meal or snack at a café or filling station. The LSG Group aimed to increase its involvement in the convenience retail market, and bundle its offers in the area of packaged products.

As part of its expanding portfolio, the LSG Group created a new brand, Evertaste. It is a reliable and experienced service provider that appeals to people on the go. In creating the new brand's visual identity, we combined no-nonsense elements from the B2B sector with the powerful look of B2C food brands. This approach is characterized by the combination of a technical and handwritten font, fruity colors and organic information surfaces. In addition to the visual appearance of the brand, we were also responsible for sound strategic analysis, the development of the name and the implementation of the worldwide roll-out.

Awarded with:

German Brand Award 2019, Brand Innovation of the Year – Best of the Best
German Brand Award 2019, Corporate Services – Gold



Evertaste offers B2B customers high-quality packaged products and convenience food solutions, from food selection and food production to packaging design and production. Evertaste was introduced in 2018 as part of a portfolio consolidation by the LSG Group, the world's leading provider of a comprehensive product and service portfolio for onboard services. The services include catering, sales and entertainment programs, onboard service equipment and the associated logistics as well as consulting services and the operation of lounges.

"Our new Evertaste brand reflects our strengths, namely our skill in turning customers' ideas into marketable and delicious food, while ensuring diversity and the highest quality. Our customers are – just like us – very enthusiastic about it."

Lorenza Maggio,
Head of Nominated Products and Central Production Europe, Evertaste
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