Tailor-made, integrated system solution for automated campaign roll-out.
In spring 2010, Deutsche Post DHL began a worldwide brand and product campaign. Within a year, around 2,500 adverts were put into action, as were numerous other communication media. Altogether, adaptions for 73 countries in 36 different languages were required.
To this end, in just six weeks we provided DHL with a tailor-made system solution integrated into the Deutsche Post DHL Corporate Net. This made a high-quality automated campaign roll-out possible, with the possibility of individual adaptions of regional adverts and below-the-line media.
Deutsche Post DHL
DHL is a company of Deutsche Post DHL. Employing over 285,000 people in more than 220 countries and territories it is the global market leader in air and ocean freight with the highest worldwide turnover of any logistical company.