As outstanding art equally deserves exceptional design.

Universally acknowledged for its visionary and constantly surprising connection.

To celebrate its 15th anniversary the Berlin gallery Deutsche + Guggenheim had commissioned a retrospective publication that would be given as a thank you gift to its key stakeholders and exhibiting artists. Its title, VI5IONS, represented a strong, characteristic logo that would combine the name of the first Deutsche + Guggenheim exhibition, "Visions of Paris", into its anniversary exhibition "Visions of Modernity" to celebrate 15 years of an extraordinary collaboration between the Solomon R. Guggenheim Foundation and Deutsche Bank.

A concept of ​​"connectivity" can be found throughout the entire design of the publication that mirrors the extensive collaboration between both institutions alongside the contextual interaction between the artists, the building and its visitors. Using overlaid and interwoven content, text systemically flows into itself, while retaining its visibility, yet remains highly organised through its large format and use of space.

With over 250 pages, VI5IONS has been meticulously designed down to every last detail to produce an exquisitely crafted publication of the highest quality that befittingly acknowledges such an enduring and ever-surprising cooperation.

Awarded with:

Red Dot 2014 "Best of the Best"
Corporate Design Preis 2014 – Award
Berliner Type 2014 – Gold
Best of Corporate Publishing 2014 – Gold
DDC "Good Design 15", Graphic Fine Arts – Silver


The Berlin art gallery Deutsche + Guggenheim was established in 1997 as a joint cooperation between the Solomon R. Guggenheim Foundation and Deutsche Bank. With 510 square meters of exhibition space, it specialised in showing temporary exhibitions mainly from 20th and 21st century artists, such as Gerhard Richter, Kasimir Malewitsch and Jeff Koons. Since April 2013 its successor institution, the Deutsche Bank Art Gallery, has occupied the same location.

"The retrospective publication VI5IONS covers 15 years of Deutsche+Guggenheim, but it is more than just a look back at numerous exhibitions: It's a genuine appreciation of the artists and participants of this joint project – opulent, yet skillfully persuasive in its artistry."

Jury statement,
Best of Corporate Publishing Award (BCP), 2014