Continental AG

A global business you can now touch.

An employer branding campaign that is involving, enthusiastic and successful worldwide.

The subject of "employer branding" is becoming increasingly important for companies when competing to attract the best talent for their businesses. Continental AG had therefore wished to position itself as a reliable and attractive employer by utilising such a campaign that would be directed at both potential applicants as well as its current employees. An essential dimension of this aim had been to present the greatest level authenticity that would genuinely represent the company: How could the strength of its products and values be used to connect with the true experience of working for Continental AG?

Awarded with:

Corporate Design Preis 2015, Corporate Typography / Visual Language


Continental AG is based in Hanover and is one of the world's leading automotive suppliers. Within its five divisions of Chassis & Safety, Interior, Powertrain, Tyres and ContiTech the company posted provisional sales of around 34.5 billion Euros in 2014 and currently employs approximately 200,000 people in 53 countries.

"An excellent idea to visualise the potential of employees and their ideas in such a way."

Jury statement,
Corporate Design Preis, 2015