A multi-disciplinary concept with a feel-good guarantee.
The buyers of clothing from bianca appreciate reliability and durability yet remain open to current trends in fashion too, desiring clothes which are cut for comfort while still expressing a confident style, perhaps even with a hint of sensuality. This has been a redeeming promise of bianca's recent collections that equally reflects the brand's identity with its consumers. In response to bianca's wish to extend its appeal to a more younger target consumer group, the Peter Schmidt Group has therefore developed a new concept across many of the brand's promotional activities; from a logo revision and creation of a "look-book" right through to dedicated photo shoots, printed publicity material and a totally new stand for bianca to present its restyled brand image at trade fairs and exhibitions.
Here, key elements of naturalness and approachability have been combined into a conceptual design to create a stylised tree detail that provides a central, unifying element across the entire promotional space. High quality wooden material has been used throughout its construction and the gentle, curved lines of the bespoke furniture and accessories perfectly compliment the overriding concept, right down to individually crafted hangers for bianca's clothes. Mirroring the core values of the brand, a friendly and welcoming atmosphere is thus ensured for both visitors and customers alike. This new look and feel for bianca was first presented at the fashion fair Panorama in Berlin in July 2014 and since then it has been rolled out across all of its showrooms.
bianca is an internationally operating fashion company founded in 1973 in Ochtrup, in the German state of North Rhine Westphalia, and remains today a family business characterised by reliability and durability, yet also innovation and dynamism. At its main site in Ochtrup around 150 people are employed and together with its production site in Bulgaria, over 500 people in total currently work for bianca.