A mixture of perfection and calmness.
It had all started with a blouse, which was soon embraced into the hearts of women and then later became a private, Mediterranean fashion label now synonymous with Italian flair: 0039 Italy stands for restrained, yet luxurious, clothing collections, sometimes worn with elegance and grandeur, while at other times casually Mediterranean. To reflect this self-identity we have developed a strong logo, in conjunction with an individual brand look, which also remains timeless regardless of current style and fashion trends. Additionally, we have defined a brand positioning for 0039 Italy and have subsequently incorporated new brand icons throughout its complete corporate design and product world.
Known for its classic quality, while remaining being playful with details, the brand has continued to perform strongly and is internationally recognised for its creativity and individual design.
iF Design Award 2011, Packaging Design
Berliner Type 2012 – Nominee
0039 Italy was founded in 2001 following an idea of the entrepreneurial and design couple Rachid and Aysen Bitzer-Bourak: Using energetic colours, combined with relaxed styles and oversized shapes, together they had liberated the blouse from its traditional role of a classic garment and developed it into a luxurious, yet perennial, fashion statement. The collections today embrace the whole range of women's fashion and have successfully crossed borders between elegance and casual chic to create an individual style which is now represented at all major fashion stores within Germany and around the world.