ZDF switches over to the Peter Schmidt Group.
Following a multi-stage European selection process, the Peter Schmidt Group successfully stood out from its competitors in the twin fields of strategic branding and design consultation.
ZDF is going to be working together with an agency pool to further develop its brand identity in the future. In addition to maintaining its claim "You watch better with the Second" the well known ZDF gesture of the "two pointing fingers" will also selectively appear in marketing campaigns.
Following a multi-stage European selection procedure, the Peter Schmidt Group successfully stood out from its competitors in the twin fields of strategic branding and design consultation, which included undertaking the design profile for the ZDF Family Channel. "It is a fascinating challenge," says Managing Partner Gregor Ade, "And we especially like ZDF's determined approach and belief in the development of their brand identity."
ZDF’s Marketing Director, Thomas Grimm, firmly believes he has made a good investment, even in times of cost-conscious budgets: "With these experts we now have an excellent base to stand out with unique creativity in an ever-diversifying television market and communicate effectively."
ZDF is managed from our Frankfurt office under the direction of Gregor Ade, Kristin Janoschka and Bernd Volmöller.