Peter Schmidt Group has won Union Investment as a new client
Effective immediately, Peter Schmidt Group has assumed responsibility for corporate design development for Union Investment, the brand name of Union Asset Management Holding AG. The agency was chosen over several renowned competitors in a multi-phase pitch. The Union Investment account will be managed at the agency’s Frankfurt location by a team led by Lukas Cottrell (Managing Director), Felix Damerius (Creative Director) and Jan Facchinetti (Associate Director Consulting).
Peter Schmidt Group will be responsible for the brand’s complete design management, including a revision of the corporate design to include modular elements that can be used in a variety of ways. In addition to optimizing the brand identity for diverse media and applications, the task will also involve specific requirements relevant to the company’s three business divisions: institutional clients, private clients and real estate. “Union Investment is an exciting company with a central guiding principle, namely to be foresighted and proactive in every possible way. The new brand identity is designed to be more flexible, simpler and above all completely suited for the digital era. The new design is more contemporary, but at the same time respects and retains the brand’s existing capital,” said Lukas Cottrell. The new design will also strategically enhance the brand’s positive perception among the general public and the company’s target groups.
“The team at Peter Schmidt Group gave a persuasive pitch presentation. On the basis of a well structured analysis they developed a consistent yet flexible, high-quality design approach that conveys the brand’s genetic make-up in an attractive, future-oriented visual identity,” said Dr. Joachim Böhler, head of brand marketing for Union Asset Management Holding AG, who is responsible for the project on the client side.
Peter Schmidt Group is currently Germany’s best-performing design agency with offices in Hamburg, Frankfurt, Düsseldorf, Munich and Tokyo. The Frankfurt office also manages the DZ BANK account, which – like Union Investment – belongs to the cooperative financial network. Other clients include Deutsche Bahn, BASF, KfW, LSG Group and Osram.