The Peter Schmidt Group has given the Rosa Schapire Art Prize a characterful appearance
The corporate design of this newly created art prize and its accompanying communication media was designed by the brand and design agency the Peter Schmidt Group which has been supporting the friends of the Hamburg Kunsthalle for almost twenty years.
On Friday 14th. October, 2016, friends of the Hamburg Kunsthalle awarded the inaugural Rosa Schapire Art Prize to Romanian artist Dan Perjovschi. Yet, the friends of the Hamburg Kunsthalle had not selected their jury in the usual manner as rather than make the award's selection upon the traditional, majority voice of a body of jurors, they instead elected to appoint a notable, but different, individual each year to make their decision. The Rosa Schapire Art Prize's juror for 2016 has been the former director of Cologne's Museum Ludwig and acting artistic director of the Sculpture Project 2017, Professor Kasper König. Such a selection process demands courage and backbone which equally mirror the redoubtable qualities of the individual behind the prize's name, the art historian Rosa Schapire (1874 - 1954), who had fought with enthusiasm and vigour against traditional art conceptions and uncompromisingly championed contemporary modernism.
The corporate design of this newly created art prize and its accompanying communication media was designed by the brand and design agency the Peter Schmidt Group which has been supporting the friends of the Hamburg Kunsthalle for almost twenty years. A key visual of the award is a dominant, upside down "R" which possesses a succinct serif that symbolises both the thorn of a rose as well as the rebellious "alternative thinking" of the award's name giver. This visual forms the shape of the prize itself, created and engraved in porcelain by KPM, and can be applied flexibly in either luminous pink or a noble bronze tone as well as used spatially as an installation within the gallery.
All communication media, from classic printings to digital advertising, uses a strongly reduced colour spectrum and the resulting striking interplay between pink and bronze, combined with dominant areas of pure white, ensure a high degree of recognition and visual awareness that generate maximum attention for this new, esteemed prize. This creative dialogue is especially visible within a dedicated "Homage" that honours the individual behind the prize's name and can be unfolded into a large, imposing poster where the signature "R" of the key visual contrasts a photograph of a rose, set within a block of ice, that symbolises Rosa Schapire, a brave woman at a challenging, artistic time.