New corporate image for the Reifenhäuser Group.

The Reifenhäuser Group is a worldwide market leader in plastic extrusion engineering. In winning the pitch to re-brand this 100% family-run company we had to defend ourselves against five tough competitors.

The background for this commission had been a significant change in the corporate structure of the Reifenhäuser Group in the previous ten years, so initially the Peter Schmidt Group undertook an in depth analysis to re-position the brand. Based on this a new corporate design was created, including the logo, website, signaling, exhibition and print media, all of which are now successfully working together to ensure a consistent brand appearance.

The Reifenhäuser Group’s CEO: "The affiliation of subsidiary companies to a strong group, along with our high technological standards, enables a modern, systematic corporate image to be projected. We wanted the significance of our company as a leading manufacturer of extrusion equipment, now and in the future, to be visually underlined."

On the agency side, the project is being supervised by Gregor Ade, Managing Partner, Dr. Nicolas Zeh, Director of Brand Strategy and Christina Schirm, Creative Director. In working for the Reifenhäuser Group the Peter Schmidt Group has further extended its expertise with medium-sized companies. "The collaboration with this family-run company is based on mutual trust and respect, and this is a common benefit process," says Gregor Ade.