Rays of hope from the Peter Schmidt Group in the survey Agenturklima 2020
Together with GESS, the magazine New Business surveyed the decision-makers of Germany's agencies on the current economic situation. The survey revealed a significant deterioration in the agency climate. Amidst gloomy expectations, the optimistic assessment of the Peter Schmidt Group stands out.
"However, it seems that the free fall of the economy has been stopped for the time being. Compared to the second quarter of 2020, the agency managers expect only a slightly worse development for the rest of the financial year. But there are also rays of hope, as Lukas Cottrell, Managing Partner at the Peter Schmidt Group, reports: "If I look at the many new business inquiries of the last few weeks, I can see that all industries are clearly picking up speed again. Under the current conditions, we are very satisfied with the development". The design agency of the BBDO Group with branches in Hamburg, Frankfurt, Düsseldorf and Munich reported an account win of the KfW Group in August."
You can read the report of New Business online here (in German), the complete article can also be found in the current print edition.