Peter Schmidt Group wins corporate design account of Mercedes-Benz

Peter Schmidt Group is now the new agency for Mercedes-Benz corporate design. The brand and design agency won the account by presenting a holistic view of how Mercedes-Benz will implement its brand experience across all customer touchpoints, encompassing brand design, digital applications, motion design, voice interfaces and brand spaces. Peter Schmidt Group prevailed in a multi-stage, international pitch.

Using digital channels to address customers individually while at the same time responding to the different ways diverse cultures view and interpret premium experiences is a major challenge facing today's global brands, as is the question of which codes can give a brand a distinctive character on social media and voice interfaces. The brand and design agency Peter Schmidt Group developed solutions for these issues and is now working as the lead agency for corporate design for the Stuttgart-based automobile brand.

"Given the increasing personalization of brand identities, the development of new digital applications and programmatic advertising, new challenges await all brands. We are very pleased to be able to support one of the world's best-known automobile brands in implementing a future-oriented corporate design," said Lukas Cottrell, Managing Partner of Peter Schmidt Group.

Creative Director Felix Damerius and Director Consulting Jan Facchinetti are responsible for the creative route on the part of Peter Schmidt Group. They will manage the Mercedes-Benz account at the agency's office in Frankfurt.

Peter Schmidt Group is currently Germany's top-selling brand and design agency and part of the BBDO Group Germany. Around 220 employees work at offices in Hamburg, Frankfurt, Düsseldorf, Munich and Tokyo for customers such as Henkel, Linde and Postbank. In the mobility industry, the Peter Schmidt Group is responsible, among other things, for the corporate design of the location technology company HERE, and has been Deutsche Bahn's lead agency for corporate design and service design since 2017.