Employer Branding: inspiring employees for the long term

The Employer Branding Reality Check draws a representative picture of everyday working life in Germany. On the basis of the study results, we can pinpoint what is really important to employees and which channels are the best was to reach them. This avoids wasted efforts in employer branding measures and enables companies to build up strong employer brands in a targeted manner.

"What makes an employer likeable? What do employees value when choosing their employer? How can companies best reach and inspire their employees in the long term? The brand and design agency Peter Schmidt Group has investigated these questions in a representative study."

Read more in the reporting by the magazine Markenartikel (in German).