A new communication for Linde: Invisible gases become visible.
Linde is a world leader in the production of gases for industrial and medical use. Since 2004 we have been serving the brand identity of this DAX company from of our Hamburg office.
The achievements of Linde are now vividly presented using a new, highly aesthetic visualisation process which further strengthens the brand. Specially programmed software calculates the physical properties of Linde’s gases and enables unique images to be created. This complex computing process can take up to 24 hours to generate each graphic.
The platform fascinating-gases.com shows individual graphics of the gases and explains in detail how they have been developed, alongside text and information links on the possibility of each application, and together they invite the user on an interactive journey of discovery.
Under the motto "Discover a world of unseen potential" various marketing activities encourage users to visit the site. These include a 50-meter wide banner and other large areas of advertising at Munich Airport, alongside promotional information contained on the tickets sold for cultural events sponsored by the Bavarian State Opera. Additional measures are also planned for the future, including an extensive tool kit, which will facilitate the international roll-out of Linde’s communication and marketing campaign around the world. This campaign is also being overseen by the Peter Schmidt Group and will run throughout 2013.