Two iF DESIGN AWARDS for projects by Peter Schmidt Group

For Pulze, a new brand of heated tobacco, Peter Schmidt Group created a comprehensive brand design, ranging from the logo and packaging to the design of the stores. In recognition of the high quality of the design work, Peter Schmidt Group received a 2020 iF DESIGN AWARD both for this project and for Grace of Waste, a set of soaps the agency created from coffee grounds.

Considered to be one of the industry's most renowned design competitions, the iF DESIGN AWARD is conferred by the world's oldest independent design organization, iF International Forum Design of Hannover. This year, a jury of 78 experts evaluated 7,298 submissions from 56 countries.

The Pulze brand design combines the product's technical sophistication with a contemporary and attractive design of the highest aesthetic quality. Warm copper tones are combined with silver to create a dot pattern derived from the display panel on the product itself. The dots are arranged in a versatile brand pattern that conveys continuous movement and dynamics – and ensures a high degree of brand recognition across a wide range of media. The store design for Pulze, in turn, translates the brand motto "Feels like home" into a spatial experience. The store in Fukuoka, Japan, feels more like an apartment than a retail store in the city center. Warm materials, elegant leather sofas and hyperlocal offers make customers feel like guests who are invited to spend time in one of the many different rooms and become acquainted with the products in a casual, relaxed atmosphere.

The soap set "Grace of Waste", on the other hand, is a prototype produced in small quantities that inspires people to think about the possibilities for recycling natural resources. Using the coffee grounds that the agency had been throwing away on a daily basis, the creatives of the Peter Schmidt Group developed a detoxifying skin care product. The paper used for the outer packaging was made from recycled coffee cups; the use of an outline typeface and embossing instead of printing in the production process made it possible to minimize the amount of ink needed.

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